Your Personal Brand Mar 12 Written By Lesa Edwards </div> </div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/2310c5bc-514f-40b3-91a5-4c7819684138_298/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/2310c5bc-514f-40b3-91a5-4c7819684138_298/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-2cefcb9d3a7807facb2d"><div class="sqs-block-content"><div class="sqs-text-block-container"> <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">This week, I’m talking about your personal brand. This is an update of an episode I did way back in Episode 15 of my other podcast: Brand YOU. </p><p class="" style="white-space:pre-wrap;">Since that time, I have worked with hundreds if not a thousand clients on their personal brand. </p><p class="" style="white-space:pre-wrap;">My goal today is not to help you articulate your personal brand per se, but rather to get you thinking about 1) why this is important, and 2) how to go about this work. </p><p class="" style="white-space:pre-wrap;"> </p><h4 style="white-space:pre-wrap;"><strong>Why Personal Branding is Important</strong></h4><p class="" style="white-space:pre-wrap;">There’s tremendous professional value in others knowing what they get when they get you.</p><p class="" style="white-space:pre-wrap;">Think of well-known brands, and I’m certain you will have an immediate association or reaction to each:</p><p class="" style="white-space:pre-wrap;">Nike</p><p class="" style="white-space:pre-wrap;">Starbucks</p><p class="" style="white-space:pre-wrap;">Chanel</p><p class="" style="white-space:pre-wrap;">iPhone</p><p class="" style="white-space:pre-wrap;">McDonald’s </p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">Whether your association is good or bad, you know what to expect with each.</p><p class="" style="white-space:pre-wrap;">It’s no different with your personal brand. It’s about YOU defining what you are known for, rather than abdicating that to others. </p><p class="" style="white-space:pre-wrap;">Lesa = Excellence with Professionalism</p><p class="" style="white-space:pre-wrap;">“Frank” = The Person You Bring in When People Can’t Come to Consensus</p><p class="" style="white-space:pre-wrap;">“Joy” = You Want Her in the Room When Creativity & Innovation Are Needed</p><p class="" style="white-space:pre-wrap;">“Ben” = The Complex Problem Excavator and Solver</p><p class="" style="white-space:pre-wrap;">“Liz” = She will fix the stickiest of client relationships</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;">In addition to others knowing your brand, understanding your own brand can be extremely helpful in making career decisions – about projects to take on, roles to seek out, people to connect with. </p><p class="" style="white-space:pre-wrap;">Your personal brand can be a very helpful lens through which to view opportunities. </p><p class="" style="white-space:pre-wrap;">Here are other benefits to having a clearly defined personal brand:</p><p class="" style="white-space:pre-wrap;">-In a job search, your candidacy is based on value, rather than pricing. You are seen as a premium product that commands the highest possible compensation. </p><p class="" style="white-space:pre-wrap;">-You become a target for other employers—they aren’t looking for <strong><em>someone,</em></strong> they want <strong><em>you. </em></strong></p><p class="" style="white-space:pre-wrap;">-When you leave a company, you can’t take your job title with you, but you CAN take your brand. </p><p class="" style="white-space:pre-wrap;">-A personal brand makes it easier for you to pivot jobs, because the focus is not on a job function but rather your “secret sauce.” </p><p class="" style="white-space:pre-wrap;">-Thought leadership often accompanies a strong personal brand, allowing you to be in more places, have more influence, and be more known. </p><p class="" style="white-space:pre-wrap;"><strong> </strong></p><h4 style="white-space:pre-wrap;"><strong>How Do You Develop a Personal Brand? </strong></h4><p class="" style="white-space:pre-wrap;">You aren’t expected to have a personal brand right out of college; most people don’t. However, as you get some experience and achievements under your belt you should.</p><p class="" style="white-space:pre-wrap;">The problem is that it is hard to read the label of the bottle you are in.</p><p class="" style="white-space:pre-wrap;">In other words, it’s difficult to have perspective on what you are so good at – because it most likely comes easily to you. </p><p class="" style="white-space:pre-wrap;">For that reason, working with a career coach or personal branding expert can be extremely helpful. </p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">Here’s an analogy I like to use: If you went to a car dealership and asked the salesperson about a specific vehicle you were interested in, would you want the salesperson to tell you the car has a steering wheel, four tires, and an engine?</p><p class="" style="white-space:pre-wrap;">Of course not. You would want to know about the safety features…gas mileage… entertainment and navigation systems…warranty.</p><p class="" style="white-space:pre-wrap;">The equivalent for brand YOU is to tell me you are a hard-worker (steering wheel), highly motivated (four tires), and have X years’ experience (engine). </p><p class="" style="white-space:pre-wrap;">BORING. Tell me about your record of turning around underperforming sales departments and leveraging outsourcing to minimize costs and maximize productivity, your ability to conceptualize and produce strategic go-to-market plans based on thorough research and sound methodology, and your experience with quarterbacking strategic and innovative marketing and branding strategies for B2B and B2C segments. </p><p class="" style="white-space:pre-wrap;"> </p><h4 style="white-space:pre-wrap;"><strong>How Do You Leverage Your Personal Brand? </strong></h4><p class="" style="white-space:pre-wrap;">In addition to helping you make strategic career choices, here are some other ways your leverage your personal brand:</p><p class="" style="white-space:pre-wrap;">-To develop your elevator pitch</p><p class="" style="white-space:pre-wrap;">-To introduce yourself in networking settings</p><p class="" style="white-space:pre-wrap;">-To craft your resume summary and LinkedIn About section</p><p class="" style="white-space:pre-wrap;">-To identify the best strategy to extend your thought leadership within, and beyond the walls of, your current employer</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><h4 style="white-space:pre-wrap;"><strong>How Do I Identify My Personal Brand?</strong></h4><p class="" style="white-space:pre-wrap;">As I previously said, getting the help of a career coach and/or personal branding expert can be very helpful. </p><p class="" style="white-space:pre-wrap;">I’ve got some questions for you, many of which I use with my clients in the session where we identify their personal brand. </p><p class="" style="white-space:pre-wrap;">In the resume, this information goes above the Experience section—above the fold on page 1. </p><p class="" style="white-space:pre-wrap;"> </p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Here are questions to ask yourself: </strong></p><p class="" style="white-space:pre-wrap;">-What do I do differently, and better, than others in my field? </p><p class="" style="white-space:pre-wrap;">-<strong><em>How</em></strong> do I do it differently and better? (this is your “secret sauce”)</p><p class="" style="white-space:pre-wrap;">-What do I dislike about how others in my profession go about this work, and what is my solution?</p><p class="" style="white-space:pre-wrap;">-What feedback do I consistently receive about my strengths? </p><p class="" style="white-space:pre-wrap;"><strong> </strong></p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Here are three questions you can ask others to determine your brand:</strong></p><p class="" style="white-space:pre-wrap;">-What do I do better than anyone else you know?</p><p class="" style="white-space:pre-wrap;">-If you had to compare me to a model of car (or type of appliance, or breed of dog…choose whichever one is most meaningful to you), what type of car would I be and why? </p><p class="" style="white-space:pre-wrap;">-What three adjectives best describe me? </p><p class="" style="white-space:pre-wrap;"> </p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Some Examples </strong></p><p class="" style="white-space:pre-wrap;">Most people think a personal brand is a single label, like “The Tech Guy.” But a real brand is a <strong>constellation</strong>. For me, it’s being 1 of only 23 Master Resume Writers in the world, combined with a master’s degree and a coaching certification. But the North Star of my constellation? It’s being <strong>incisive yet accessible.</strong> It’s having the brain of a strategist and the humor of a friend. That’s the “Secret Sauce” that builds immediate trust.</p><p class="" style="white-space:pre-wrap;">“I am a highly intelligent career architect with incisiveness, humor, and heart.”</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Scientific Truth-Teller": James Clear</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> The "Atomic" Habit Expert.</p><p class="" style="white-space:pre-wrap;"><strong>Key Lesson:</strong> A brand can be built on a <strong>delivery framework</strong> just as much as a personality.</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Human Optimizer": Tim Ferriss</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Tech Investor + Human Guinea Pig + World-Class Deconstructor.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> Known for the <em>4-Hour Workweek</em>, his brand isn't just "business advice." It’s about <strong>deconstructing excellence.</strong></p></li></ul><p class="" style="white-space:pre-wrap;"><strong>The Differentiation:</strong> He doesn't claim to be the best at everything; he claims to be the best at <em>learning</em> everything. His "constellation" includes being an elite-level interviewer, a minimalist, and someone who is brutally honest about his own experiments (and failures).</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Strategic Encourager": Marie Forleo</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Business Strategist + Hip-Hop Dancer + "Everything is Figureoutable" Philosopher.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> She created a massive brand (MarieTV) by being a "thought leader for the next generation."</p></li></ul><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">And one of my personal favorites:</p><p class="" style="white-space:pre-wrap;"><strong>The "Empathetic Visionary": Satya Nadella (CEO of Microsoft)</strong></p><p class="" style="white-space:pre-wrap;">When Nadella took over, Microsoft was known for being aggressive and "stuffy." He used his personal brand to perform one of the greatest cultural turnarounds in history.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Tech Brilliance + Radical Empathy + Growth Mindset.</p></li><li><p class="" style="white-space:pre-wrap;"><strong>The Differentiation:</strong> He replaced the "Know-it-all" culture with a "Learn-it-all" culture. His brand is built on <strong>intellectual humility.</strong></p></li><li><p class="" style="white-space:pre-wrap;"><strong>The "Corporate" Lesson:</strong> He shows that you can be the most powerful person in tech while leading with "soft" attributes like empathy. His brand makes a massive, cold corporation feel human and innovative again.</p></li></ul><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">As I wrap up, remember that my goal was not to give you a step-by-step to building your own personal brand, but rather to get you thinking about the benefits of doing so. </p></div> <style>.fe-block-2cefcb9d3a7807facb2d {mix-blend-mode: ; }</style> </div></div></div></div></div></div></div> <div class="blog-meta-item blog-meta-item--tags" data-content-field="tags"> <span class="blog-item-tag-wrapper"><a href="/tec-podcast/tag/personal+brand" class="blog-item-tag blog-item-tag--personal-brand" rel="tag">personal brand</a></span><span class="blog-item-tag-wrapper"><a href="/tec-podcast/tag/personal+branding" class="blog-item-tag blog-item-tag--personal-branding" rel="tag">personal branding</a></span> </div> <div class="blog-item-author-profile-wrapper" data-content-field="author"> <a href="/tec-podcast?author=617ae7024d577d7cd7e6f36a"> <span class="author-name">Lesa Edwards</span> </a> </div> </div> <section class="blog-item-comments"> <div class="blog-item-comments-toggle-wrapper"> <div id="blogItemCommentsContent" class="blog-item-comments-content" data-content-field="comments"> </div> </div> </section> </div> </article> </div> </div> </div> </section> </article> <section id="itemPagination" class="item-pagination item-pagination--prev-next" data-collection-type="blog-side-by-side" > <a href="/tec-podcast/blog-you-cant-just-coach-your-team-behaviors" class="item-pagination-link item-pagination-link--next"> <div class="pagination-title-wrapper"> <div class="visually-hidden">Next</div> <div class="item-pagination-prev-next">Next</div> <h2 class="item-pagination-title">You Can’t Just Coach Your Team on Their Behaviors</h2> </div> <div class="item-pagination-icon icon icon--stroke"> <svg class="caret-right-icon--small" viewBox="0 0 9 16"> <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7"/> </svg> </div> </a> </section> </main> <footer class="sections" id="footer-sections" data-footer-sections> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="68228c5ac280b87b4026bbc9" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 10, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "blog-side-by-side" }" data-animation="none" data-fluid-engine-section data-sqsp-section="fluid-engine" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68228c5ac280b87b4026bbc8 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); 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Your Personal Brand Mar 12 Written By Lesa Edwards </div> </div></div><div class="sqs-block website-component-block sqs-block-website-component sqs-block-html html-block" data-block-css="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/2310c5bc-514f-40b3-91a5-4c7819684138_298/website.components.html.styles.css"]" data-block-scripts="["https://definitions.sqspcdn.com/website-component-definition/static-assets/website.components.html/2310c5bc-514f-40b3-91a5-4c7819684138_298/website.components.html.visitor.js"]" data-block-type="1337" data-definition-name="website.components.html" data-sqsp-block="text" id="block-2cefcb9d3a7807facb2d"><div class="sqs-block-content"><div class="sqs-text-block-container"> <div class="sqs-html-content" data-sqsp-text-block-content><p class="" style="white-space:pre-wrap;">This week, I’m talking about your personal brand. This is an update of an episode I did way back in Episode 15 of my other podcast: Brand YOU. </p><p class="" style="white-space:pre-wrap;">Since that time, I have worked with hundreds if not a thousand clients on their personal brand. </p><p class="" style="white-space:pre-wrap;">My goal today is not to help you articulate your personal brand per se, but rather to get you thinking about 1) why this is important, and 2) how to go about this work. </p><p class="" style="white-space:pre-wrap;"> </p><h4 style="white-space:pre-wrap;"><strong>Why Personal Branding is Important</strong></h4><p class="" style="white-space:pre-wrap;">There’s tremendous professional value in others knowing what they get when they get you.</p><p class="" style="white-space:pre-wrap;">Think of well-known brands, and I’m certain you will have an immediate association or reaction to each:</p><p class="" style="white-space:pre-wrap;">Nike</p><p class="" style="white-space:pre-wrap;">Starbucks</p><p class="" style="white-space:pre-wrap;">Chanel</p><p class="" style="white-space:pre-wrap;">iPhone</p><p class="" style="white-space:pre-wrap;">McDonald’s </p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">Whether your association is good or bad, you know what to expect with each.</p><p class="" style="white-space:pre-wrap;">It’s no different with your personal brand. It’s about YOU defining what you are known for, rather than abdicating that to others. </p><p class="" style="white-space:pre-wrap;">Lesa = Excellence with Professionalism</p><p class="" style="white-space:pre-wrap;">“Frank” = The Person You Bring in When People Can’t Come to Consensus</p><p class="" style="white-space:pre-wrap;">“Joy” = You Want Her in the Room When Creativity & Innovation Are Needed</p><p class="" style="white-space:pre-wrap;">“Ben” = The Complex Problem Excavator and Solver</p><p class="" style="white-space:pre-wrap;">“Liz” = She will fix the stickiest of client relationships</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><p class="" style="white-space:pre-wrap;">In addition to others knowing your brand, understanding your own brand can be extremely helpful in making career decisions – about projects to take on, roles to seek out, people to connect with. </p><p class="" style="white-space:pre-wrap;">Your personal brand can be a very helpful lens through which to view opportunities. </p><p class="" style="white-space:pre-wrap;">Here are other benefits to having a clearly defined personal brand:</p><p class="" style="white-space:pre-wrap;">-In a job search, your candidacy is based on value, rather than pricing. You are seen as a premium product that commands the highest possible compensation. </p><p class="" style="white-space:pre-wrap;">-You become a target for other employers—they aren’t looking for <strong><em>someone,</em></strong> they want <strong><em>you. </em></strong></p><p class="" style="white-space:pre-wrap;">-When you leave a company, you can’t take your job title with you, but you CAN take your brand. </p><p class="" style="white-space:pre-wrap;">-A personal brand makes it easier for you to pivot jobs, because the focus is not on a job function but rather your “secret sauce.” </p><p class="" style="white-space:pre-wrap;">-Thought leadership often accompanies a strong personal brand, allowing you to be in more places, have more influence, and be more known. </p><p class="" style="white-space:pre-wrap;"><strong> </strong></p><h4 style="white-space:pre-wrap;"><strong>How Do You Develop a Personal Brand? </strong></h4><p class="" style="white-space:pre-wrap;">You aren’t expected to have a personal brand right out of college; most people don’t. However, as you get some experience and achievements under your belt you should.</p><p class="" style="white-space:pre-wrap;">The problem is that it is hard to read the label of the bottle you are in.</p><p class="" style="white-space:pre-wrap;">In other words, it’s difficult to have perspective on what you are so good at – because it most likely comes easily to you. </p><p class="" style="white-space:pre-wrap;">For that reason, working with a career coach or personal branding expert can be extremely helpful. </p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">Here’s an analogy I like to use: If you went to a car dealership and asked the salesperson about a specific vehicle you were interested in, would you want the salesperson to tell you the car has a steering wheel, four tires, and an engine?</p><p class="" style="white-space:pre-wrap;">Of course not. You would want to know about the safety features…gas mileage… entertainment and navigation systems…warranty.</p><p class="" style="white-space:pre-wrap;">The equivalent for brand YOU is to tell me you are a hard-worker (steering wheel), highly motivated (four tires), and have X years’ experience (engine). </p><p class="" style="white-space:pre-wrap;">BORING. Tell me about your record of turning around underperforming sales departments and leveraging outsourcing to minimize costs and maximize productivity, your ability to conceptualize and produce strategic go-to-market plans based on thorough research and sound methodology, and your experience with quarterbacking strategic and innovative marketing and branding strategies for B2B and B2C segments. </p><p class="" style="white-space:pre-wrap;"> </p><h4 style="white-space:pre-wrap;"><strong>How Do You Leverage Your Personal Brand? </strong></h4><p class="" style="white-space:pre-wrap;">In addition to helping you make strategic career choices, here are some other ways your leverage your personal brand:</p><p class="" style="white-space:pre-wrap;">-To develop your elevator pitch</p><p class="" style="white-space:pre-wrap;">-To introduce yourself in networking settings</p><p class="" style="white-space:pre-wrap;">-To craft your resume summary and LinkedIn About section</p><p class="" style="white-space:pre-wrap;">-To identify the best strategy to extend your thought leadership within, and beyond the walls of, your current employer</p><p class="" data-rte-preserve-empty="true" style="white-space:pre-wrap;"></p><h4 style="white-space:pre-wrap;"><strong>How Do I Identify My Personal Brand?</strong></h4><p class="" style="white-space:pre-wrap;">As I previously said, getting the help of a career coach and/or personal branding expert can be very helpful. </p><p class="" style="white-space:pre-wrap;">I’ve got some questions for you, many of which I use with my clients in the session where we identify their personal brand. </p><p class="" style="white-space:pre-wrap;">In the resume, this information goes above the Experience section—above the fold on page 1. </p><p class="" style="white-space:pre-wrap;"> </p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Here are questions to ask yourself: </strong></p><p class="" style="white-space:pre-wrap;">-What do I do differently, and better, than others in my field? </p><p class="" style="white-space:pre-wrap;">-<strong><em>How</em></strong> do I do it differently and better? (this is your “secret sauce”)</p><p class="" style="white-space:pre-wrap;">-What do I dislike about how others in my profession go about this work, and what is my solution?</p><p class="" style="white-space:pre-wrap;">-What feedback do I consistently receive about my strengths? </p><p class="" style="white-space:pre-wrap;"><strong> </strong></p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Here are three questions you can ask others to determine your brand:</strong></p><p class="" style="white-space:pre-wrap;">-What do I do better than anyone else you know?</p><p class="" style="white-space:pre-wrap;">-If you had to compare me to a model of car (or type of appliance, or breed of dog…choose whichever one is most meaningful to you), what type of car would I be and why? </p><p class="" style="white-space:pre-wrap;">-What three adjectives best describe me? </p><p class="" style="white-space:pre-wrap;"> </p><p class="sqsrte-large" style="white-space:pre-wrap;"><strong>Some Examples </strong></p><p class="" style="white-space:pre-wrap;">Most people think a personal brand is a single label, like “The Tech Guy.” But a real brand is a <strong>constellation</strong>. For me, it’s being 1 of only 23 Master Resume Writers in the world, combined with a master’s degree and a coaching certification. But the North Star of my constellation? It’s being <strong>incisive yet accessible.</strong> It’s having the brain of a strategist and the humor of a friend. That’s the “Secret Sauce” that builds immediate trust.</p><p class="" style="white-space:pre-wrap;">“I am a highly intelligent career architect with incisiveness, humor, and heart.”</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Scientific Truth-Teller": James Clear</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> The "Atomic" Habit Expert.</p><p class="" style="white-space:pre-wrap;"><strong>Key Lesson:</strong> A brand can be built on a <strong>delivery framework</strong> just as much as a personality.</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Human Optimizer": Tim Ferriss</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Tech Investor + Human Guinea Pig + World-Class Deconstructor.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> Known for the <em>4-Hour Workweek</em>, his brand isn't just "business advice." It’s about <strong>deconstructing excellence.</strong></p></li></ul><p class="" style="white-space:pre-wrap;"><strong>The Differentiation:</strong> He doesn't claim to be the best at everything; he claims to be the best at <em>learning</em> everything. His "constellation" includes being an elite-level interviewer, a minimalist, and someone who is brutally honest about his own experiments (and failures).</p><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;"><strong>The "Strategic Encourager": Marie Forleo</strong></p><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Business Strategist + Hip-Hop Dancer + "Everything is Figureoutable" Philosopher.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Brand:</strong> She created a massive brand (MarieTV) by being a "thought leader for the next generation."</p></li></ul><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">And one of my personal favorites:</p><p class="" style="white-space:pre-wrap;"><strong>The "Empathetic Visionary": Satya Nadella (CEO of Microsoft)</strong></p><p class="" style="white-space:pre-wrap;">When Nadella took over, Microsoft was known for being aggressive and "stuffy." He used his personal brand to perform one of the greatest cultural turnarounds in history.</p><ul data-rte-list="default"><li><p class="" style="white-space:pre-wrap;"><strong>The Constellation:</strong> Tech Brilliance + Radical Empathy + Growth Mindset.</p></li><li><p class="" style="white-space:pre-wrap;"><strong>The Differentiation:</strong> He replaced the "Know-it-all" culture with a "Learn-it-all" culture. His brand is built on <strong>intellectual humility.</strong></p></li><li><p class="" style="white-space:pre-wrap;"><strong>The "Corporate" Lesson:</strong> He shows that you can be the most powerful person in tech while leading with "soft" attributes like empathy. His brand makes a massive, cold corporation feel human and innovative again.</p></li></ul><p class="" style="white-space:pre-wrap;"> </p><p class="" style="white-space:pre-wrap;">As I wrap up, remember that my goal was not to give you a step-by-step to building your own personal brand, but rather to get you thinking about the benefits of doing so. </p></div> <style>.fe-block-2cefcb9d3a7807facb2d {mix-blend-mode: ; }</style> </div></div></div></div></div></div></div> <div class="blog-meta-item blog-meta-item--tags" data-content-field="tags"> <span class="blog-item-tag-wrapper"><a href="/tec-podcast/tag/personal+brand" class="blog-item-tag blog-item-tag--personal-brand" rel="tag">personal brand</a></span><span class="blog-item-tag-wrapper"><a href="/tec-podcast/tag/personal+branding" class="blog-item-tag blog-item-tag--personal-branding" rel="tag">personal branding</a></span> </div> <div class="blog-item-author-profile-wrapper" data-content-field="author"> <a href="/tec-podcast?author=617ae7024d577d7cd7e6f36a"> <span class="author-name">Lesa Edwards</span> </a> </div> </div> <section class="blog-item-comments"> <div class="blog-item-comments-toggle-wrapper"> <div id="blogItemCommentsContent" class="blog-item-comments-content" data-content-field="comments"> </div> </div> </section> </div> </article> </div> </div> </div> </section> </article> <section id="itemPagination" class="item-pagination item-pagination--prev-next" data-collection-type="blog-side-by-side" > <a href="/tec-podcast/blog-you-cant-just-coach-your-team-behaviors" class="item-pagination-link item-pagination-link--next"> <div class="pagination-title-wrapper"> <div class="visually-hidden">Next</div> <div class="item-pagination-prev-next">Next</div> <h2 class="item-pagination-title">You Can’t Just Coach Your Team on Their Behaviors</h2> </div> <div class="item-pagination-icon icon icon--stroke"> <svg class="caret-right-icon--small" viewBox="0 0 9 16"> <polyline fill="none" stroke-miterlimit="10" points="1.6,1.2 6.5,7.9 1.6,14.7"/> </svg> </div> </a> </section> </main> <footer class="sections" id="footer-sections" data-footer-sections> <section data-test="page-section" data-section-theme="" class='page-section full-bleed-section layout-engine-section background-width--full-bleed section-height--small content-width--wide horizontal-alignment--center vertical-alignment--middle ' data-section-id="68228c5ac280b87b4026bbc9" data-controller="SectionWrapperController" data-current-styles="{ "imageOverlayOpacity": 0.15, "backgroundWidth": "background-width--full-bleed", "sectionHeight": "section-height--small", "customSectionHeight": 10, "horizontalAlignment": "horizontal-alignment--center", "verticalAlignment": "vertical-alignment--middle", "contentWidth": "content-width--wide", "customContentWidth": 50, "sectionTheme": "", "sectionAnimation": "none", "backgroundMode": "image" }" data-current-context="{ "video": { "playbackSpeed": 0.5, "filter": 1, "filterStrength": 0, "zoom": 0, "videoSourceProvider": "none" }, "backgroundImageId": null, "backgroundMediaEffect": { "type": "none" }, "divider": { "enabled": false }, "typeName": "blog-side-by-side" }" data-animation="none" data-fluid-engine-section data-sqsp-section="fluid-engine" > <div class="section-border" > <div class="section-background"> </div> </div> <div class='content-wrapper' style=' ' > <div class="content" > <div data-fluid-engine="true"><style> .fe-68228c5ac280b87b4026bbc8 { --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px); 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